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Notes
- Abstract:
- Advertising as a form of mass media functions as a primary socialization agent in the United States. Professionals in the industry rely on the use of images and stereotypes to convey their intended messages succinctly and accurately to millions of consumers. Because of our current patriarchal social system, women fall victim to gender stereotypes that are highly invasive and seemingly impossible to overcome. The images and stereotypes used in advertising that women must face or live up to include images and standards of beauty, focus on and objectification of the female body, sexual stereotypes, violence against women, trivialization and limitation of female roles, and the use of child pornography. Further, women of color must face additional stereotypes and limitations that are imposed upon them as a result of the combination of their gender and race. This project will uncover and critically evaluate some of the many stereotypes of women used in advertising. Because of the power of advertising and how it serves to define and exemplify normal and desirable attributes of women, it is important that these images be uncovered and alternatively viewed. In order to successfully undermine these exploitative and profit-driven tactics, all consumers must become aware of these stereotypes, which are constructed and heavily saturated with assumptions. In doing this, consumers will be provided with an alternative outlook of women as portrayed in advertising, as will women be provided with a critical way to examine themselves.
- Thesis:
- Thesis (Honors) --Barry University, 2001.
- Bibliography:
- Includes biographical references (leaves 38-40).
Record Information
- Source Institution:
- Barry University
- Holding Location:
- Barry University Archives and Special Collections
- Rights Management:
- Copyright Lindsay Nicole Anderson. Permission granted to Barry University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
- Resource Identifier:
- PS3523.O645 A63 2001_AndersonLindsayNicole ( BU-Local )
- Classification:
- PS3523.O645 A63 2001 ( lcc )
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