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Thesis/Dissertation Information
- Degree Disciplines:
- Business
Notes
- Abstract:
- The committee for investigating foreign environments is presenting this report to the CEO of Hugo International, on the potential of investing in the Netherlands. We would like to suggest that if we do invest, that we hire a local lawyer and advertising agency. Since we will toe? forming contractual agreements with suppliers and retailers, we will need to have a person with expertise of the Dutch legalities of such arrangements. In addition, when creating our promotional campaigns, it would be best to hire people who understand all the marketing aspects of the Netherlands, and its European neighbors. Prior to investing in another country, it is vital that an assessment be conducted on the various international business aspects of that nation. These would include the sociocultural, competitive, economic, and political environments. In order to fully understand the possibilities of going abroad, we have it broken down different areas. In addition, we also discuss the product we plan to manufacture, its distribution and where it will be sold. Furthermore, to fit into Dutch culture. the committee suggests that the foreign firm be called Van der Surf (VDS).
- Thesis:
- Thesis (B. A.)--Barry University, 1987.
- Bibliography:
- Includes bibliographical references (leaves 65-67).
Record Information
- Source Institution:
- Barry University
- Holding Location:
- Barry University Archives and Special Collections
- Rights Management:
- Copyright Bret Fairbrother et al. Permission granted to Barry University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
- Resource Identifier:
- HG5412.F35 O84_FairbrotherBret ( BU-Local )
- Classification:
- HG5412.F35 O84 ( lcc )
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