From Aphrodite to advertising : images of objectified women using the critique of John Berger

Material Information

Title:
From Aphrodite to advertising : images of objectified women using the critique of John Berger
Series Title:
Barry University Theses -- Honors Program
Creator:
Timmester, Tracy Ann
Place of Publication:
Miami, Fla.
Publisher:
Barry University
Publication Date:
Language:
English
Physical Description:
v, 45, [2] leaves : ill. ; 28 cm

Thesis/Dissertation Information

Degree Disciplines:
Honors Program

Subjects

Subjects / Keywords:
Berger, John, 1926- -- Criticism and interpretation ( lcsh )
Art criticism ( lcsh )
Women ( lcsh )
Nudity -- Social aspects ( lcsh )
Women in advertising ( lcsh )
Genre:
Academic theses ( lcsh )

Notes

Abstract:
Since the first known portrayal of a large-scale nude woman twenty-three centuries ago in Ancient Greece, nude or partially nude women in Western art have been portrayed as sexual objects on display for male viewing pleasure. The first modem critic to take this tradition seriously, and to analyze its dynamics, was John Berger, writing in his 1972 book, Ways of Seeing. Berger came up with common conventions by which nude female subjects were objectified. Under these conventions, female subjects were portrayed as: (1) ideal beauties, (2) viewing spectacles, and (3) submissive possessions, who (4) lacked individuality, (5) gave their attention to the assumed outside viewer, and (6) narcissistically admired their own beauty. Although Berger identified these characteristics for Western oil painting from the period of 1400 to 1900, they can be applied to the depictions of women from much of Western history. In this thesis, the author will analyze woman’s first nude portrayal in 4th century B.C. and conclude with the modem manifestation in today’s photo advertisements. In essence, the tradition of objectifying women has endured twenty-three centuries, it has maintained similar defining characteristics, and it has become much more pervasive through the medium of photographic advertising in our modem consumer culture.
Thesis:
Thesis (Honors) --Barry University, 2002.
Bibliography:
Includes bibliographical references (leaves [46-47]).

Record Information

Source Institution:
Barry University
Holding Location:
Barry University Archives and Special Collections
Rights Management:
Copyright Tracy Ann Timmester. Permission granted to Barry University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Resource Identifier:
N7435 .T56 2002_TimmesterTracyAnn ( BU-Local )
Classification:
N7435 .T56 2002 ( lcc )

BUDC Membership

Aggregations:
Barry University
Theses and Dissertations